Tourism is a multi-faceted, complex industry that is facing incredible challenges to develop and retain market share within the highly-competitive global market. Tourists have become increasingly knowledgeable and are, in many cases, more interested in an experience than in a destination itself.
Success in tourism and business depends on using a strategic approach to identifying key target market opportunities then developing, marketing and delivering high quality, unique, innovative products and experiences that the consumer is looking for. Applying sustainable or "Green by Design" principles helps businesses and communities attracty new markets while providing economic, social and environmental benefits.
MCG understands how to do this. It specializes in “experience-based” tourism development and uses an integrated approach of four key marketing functions, as outlined below, in order to maximize the stimulation of economic and tourism activity for a business or destination.
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ReplyDeletei deeply understanding about tourism after i read this post. i would like to say thank you very much for the interesting post and useful for me.
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