Branding, in turn, defines a unique set of beliefs about a destination and the sort of holidays or breaks it offers - beliefs that are equally emotional and rational, make it stand out from the competition and make it feel just right for each of its many target audiences. Many factors will go into the creation of these beliefs.
Getting it right requires clear strategic thinking - weighing up what you can offer against what your competitors are doing, what your potential visitors are looking for, and most importantly how to adapt to change.
By the word branding we do not mean your “look” – your logo, colours, design, etc. – but something far deeper. Your “look” is the quick reminder of what your destination stands for in people’s minds. The two must coincide and evolve together, but they are not the same.
Actually I think your topic quite interesting but I have no idea about that. what about destination branding of Thailand?
ReplyDeletedestination branding.... sound interesting... i read a book related about destination branding before that there are many interesting case study... cheer up
ReplyDeletethis post is affected to me that i need to find out the book about destination branding. haha. thanks for a good topic
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