Tourism marketing has become a significant part of tourism system. The rising number of tourist destinations in the world makes relation between tourist generating regions and tourist destination regions are no longer direct and simple, as it was presented on previous research. As tourism industry gains its importance to the economy of these tourist destinations, the need to attract more tourists has evolved into intense competition of marketing efforts between countries.
Destination marketing effort has many ways on their effort to build the awareness of potential tourists'. Awareness is the first significant step that need developed by destination marketer in order to establish further communication and marketing program. One of the common ways is to launch national campaign to promote their country. Nevertheless, as competition increases, deeper level of competition on their marketing efforts has shifted into the matter of building a destination brand.
Destination branding has been mentioned repeatedly by researchers as the answer to stand out and win the competition. It becomes an important part of tourism marketing in the 21 century. The shift on how tourists seen the destination from merely a 'product', into becoming a part of lifestyle statements build the need for destinations to gain emotional appeal in order to attract their potential visitors. Distinguishing aspect of a successful brand is how it 'delivers sustainable competitive advantage and invariably results in superior profitability and market performance' ( de Chernatony and McDonald, 2005:17). With the intensifying competition between tourist destination today, this success has become crucial objectives which every destinations are striving to achieve.
Advertisement becomes the tool to promote and reinforce destination branding initiative in order to generate market's awareness. A throughout observation between destination branding and advertising's role to promote it, is presented in this research. The focus of study is Thailand on its whole image and branding initiative, in the perspective of the UK market. Especially in the case of this year's national tourism campaign called ' Amazing Thailand Always Amazes You 2011'.
i have read this post all above that im quite interested about tourism marketing, destination branding, destination marketing and also advertising that there are will be impoved all of any tourism faction. i will wait to see you desertation man...sound interesting...
ReplyDeletemany tools to provide in this post and will be useful for promote the place such as tourism marketing, destination banding, destination marketing and advertising all of them are important to launch the campaign to the goal.
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